Cloud Cruiser IPA

Category

Alaska Airlines is now serving its first-ever custom-crafted beer exclusively brewed for the carrier by Seattle-based Fremont Brewing. Alaska’s newest IPA will be offered complimentary in First and Premium Class, for purchase in the Main Cabin, and in select lounges. 

“The ‘Cloud Cruiser’ is the result of two beloved and popular Pacific Northwest brands coming together to create a top-tier beverage to add to our premium line-up,” said Todd Traynor-Corey, Alaska Airlines Managing Director of Guest Products. “The only place in the world you’ll be able to find this one-of-a-kind crafted beer is when flying on Alaska or in one of our lounges. We have already received feedback from the first guests to taste our new premium West Coast product and they say they can’t wait to fly us again and order another can of ‘Cloud Cruiser.’   

Fremont Brewing crafts small batch artisan beers in the Fremont neighbourhood of Seattle using the very best local ingredients. It worked closely with Alaska to produce a variety of blends to taste-test at 30,000 feet in the air before both companies chose the bright orange, melon and tropical notes of the brewery’s India pale ale. 

“’Cloud Cruiser’ IPA is brewed with a select blend of malts and Washington grown to stay fresh in the air with you,” said Matt Lincecum, Fremont Brewing’s Founder and Owner. “Fremont crafted ‘Cloud Cruiser’ using years of experience providing beer to Alaska’s flights across the country. Brewed fresh to be brought fresh to you. Because fresh beer matters!” 

The uniquely designed can showcases an Alaska Airlines 737-8 MAX soaring among the clouds above a retro-inspired backdrop of snow-capped mountains, trees and water synonymous with Washington state.  

Alaska and Fremont creative artists worked collaboratively from the brainstorming of ideas for the co-branded can to the final drawing board. 

The collaboration between Alaska and Fremont is not just about the artwork on the can, it is the story of two Seattle-based brands that share common values, coming together to create a remarkable product which we hope brings a smile to the guests who drink it,” said Jonny Mack, Alaska’s studio creative manager. “We felt that a national park inspired design with one of our aircraft, in Alaska colours, would speak to our roots in the Pacific Northwest. The creativity and thoughtfulness that went into the design of this can is just another example of bringing to life our value of: ‘Being Remarkable.’ It’s amazing to be part of an Alaska Air first and I’ll raise a can of ‘Cloud Cruiser’ to many more!” 

Company Details

Alaska Airlines