Scandinavian Airlines' exclusive bio-degradable amenity kit (deSter)

Category

In 2023, deSter helped Scandinavian Airlines (SAS) to realise an amenity kit that was introduced in the airline’s Business Class and quickly became a favourite among passengers. The kit was designed in partnership with SAS and Swedish premium bedding brand “DUX”, showcasing the Scandinavian simplicity and functionality of the kits.

The amenity kit aimed to encourage re-use and facilitate packing with its collection of different “Travel Companions”. It included a generously-sized drawstring shoe bag, a travel packing bag and a functional zipper pouch, all made with 100% cotton fabrics and fully bio-degradable. The subtle grey/cream stripes or tan/cream stripes of the kit’s colours were inspired by the Business Class cabins of SAS aircraft, creating a seamless blend between the kit and cabin.

The SAS amenity kit offered more than just the essentials. Passengers could experience the full SAS offer with the inclusion of comfort socks from Swedish Stockings, sustainable dental kits from Humble Brush, and luxury skincare items from Verso. These local Scandinavian brands added a touch of luxury and comfort to the travel experience, making it a memorable journey for passengers.

The amenity kit’s design and functionality made it a hit among passengers. It was spacious enough to fit all the necessary travel essentials, making packing and unpacking a breeze. The drawstring shoe bag kept shoes separate from other items, maintaining hygiene and cleanliness. The zipper pouch was perfect for storing smaller items such as earbuds, charging cables or passports.

Company Details

gategroup