Edelweiss Giancarlo & Friends Kids Kit (Kidz Branding)


Edelweiss, the Swiss leisure carrier, annually takes families on memorable holidays. The anticipation is palpable, matching the high expectations for an exciting holiday kickoff.

To welcome the kids onboard and give them a good start of their holiday, Edelweiss has developed and launched a captivating kids’ universe featuring the endearing personalities of Giancarlo, the cozy marmot, Eli, the lively Edelweiss flower and Rocky, the true friend rock.

To bring the Giancarlo and Friends universe to life, Edelweiss envisions integrating it into a range of kids’ products that reflect the essence of “holidays” in their portfolio, ensuring these items become an integral part of the holiday experience.

Key product requirements included a focus on sustainability, with an emphasis on onboard entertainment. The proposed toys should be designed for several purposes: suitable for both holiday and home use and be stimulating in content and design for the age groups 3+ and 7+.

Edelweiss teamed up with KIDZbranding, leading experts in kids and in integrating kids’ mascot universes into carefully selected products with the correct stimulating content. KIDZbranding recommended a thoughtfully selected product range that aligns seamlessly with the Giancarlo and Friends universe. These items are designed to be inspiring, valuable, innovative, uncomplicated, and, most importantly, sustainable.

The products have successfully been launched aboard Edelweiss. Their youngest passengers now build bonds with Giancarlo, Eli, and Rocky, adding an extra layer of enjoyment and carefree excitement to their flights and the beginning of their holiday journey.

KIDZbranding is a Scandinavian niche agency working globally. We have extensive experience in creating powerful kids and family brand activation through strong kids’ concepts– especially for airlines.

Company Details