The Treasure Iceland by Icelandair kids kit is inspired by the breathtaking beauty of Icelandic nature. The products incorporate the stunning colors of the northern lights, as well as elements from Icelandic myth and folklore.
To build a relationship and to communicate with the youngest passengers onboard, five mascots were introduced, each with their own individual identity and personality.
The mascots were all implemented into the kids’ concept which consist of various brain teasing/learning games, Magic Sticker Activity Sets, eye masks and two mascot plush animals – the Icelandic horse Freyja and the seabird Katla.
The scenery of all items is based on Icelandic scenery.
All items are made of sustainable material.