LSG Group launches 20+ new food brands, directly sold on delivery platforms around the world through Ghost Kitchens. Tasty and popular brands such as Cloud 9 Desserts, Flatbread House and Holy Moly Mac & Cheese will now also be available for airlines to offer onboard.
New meals have unique and clear USPs, meeting customers’ cravings. This helps airlines launch best-seller products based on actual sales data, diminishing wastage and increasing sales.
Passengers can experience these delicious dishes both mid-air and on the ground. If they crave a cheesy decadent Mac & Cheese from Holy Moly after trying them onboard, they can order them again as soon as they land in Sao Paulo, Hong Kong or Miami.
No other onboard product has real customer feedback and star rating. This helps customers know what to order and motivates them to try new experiences mid-air with consumer-tested pictures that truly open their appetite.
Most of the brands also have engaging social media content, including actions with influencers, which can be leveraged by airlines to give visibility to new product offerings.