United’s Transcon Business Class Eco-Lux Self-Care Kits


United Business® passengers on premium transcontinental routes now enjoy enhanced inflight luxury with innovative self-care amenity kits. United’s collaboration with Procurall Solutions, a leader in eco-luxury to the travel industry, and Asutra, a Chicago-based wellness brand championed by Venus Williams, showcases the powerful alliance between these two female-owned companies. The United x Asutra kits advocate accessible wellness and emphasise self-care during travel, embodying Asutra’s ethos. Packed with cruelty-free skincare products devoid of harmful chemicals, they offer superior comfort and rejuvenation. Key components include a refreshing face towelette, hydrating lip balm, and luxurious hand lotion enriched with magnesium to help reduce fatigue and support relaxation.

The kit is presented in a vibrant reusable Asutra-branded pouch with branded eyeshades, both made from renewable materials. It is packed with eco-essentials such as a bamboo toothbrush, kraft paper wrapped earplugs and a recyclable romance card promoting self-care practices. It maximises passenger comfort while simultaneously demonstrating United’s commitment to the environment.

This strategic partnership highlights the visionary leadership United Airlines is known for, along with the wellness expertise of Asutra, with both effortlessly complemented by Procurall’s eco-conscious solutions. United x Asutra have raised the bar for the premium cabin experience with this eco-centric wellness kit, weaving self-care into each traveller’s journey.

Company Details

Procurall Solutions