Nicknamed “Project Santa”, a collaboration with Qantas to deliver an experience for passengers flying on the 12 days leading into Christmas 2022. The goal was to surprise and delight all guests at a time the country was recovering from COVID and experiencing devastating floods.
In eight weeks from start to finish, Rifkin Research branded a trending festive snack “Santa’s Cookies” that was tailored to the aviation sector and delivered 1 million cookies to inspire the country during the peak holiday period.
Supermarket scan sales and consumer insights showed the increasing trend of shortbreads and indulgent chocolates purchases during the holiday festive period. This data led to the snack development and innovation behind “Project Santa”.
Key features of the production innovation:
Outside of Christmas, the Do Good cookie is on the Qantas domestic morning menu and is given out complementary with a drink service (coffee, tea, juice etc) to inspire passengers as they fly.
At Rifkin Research, we are truly grateful for this unique opportunity and thank the forward thinking team at Qantas for enabling us to reach our mission and deliver impact.