One of Australia’s biggest mental health initiatives with 27 Million trending snacks made through COVID that had wellbeing messages to educate the public. The public have connected with the project by scanning a QR code (on each snack) to help us donate over $750,000 to local charities supporting those in need.
Qantas has joined the initiative by supporting two Do Good branded snacks during peak holiday periods that have inspired passengers to check in with their loved ones at a time the country needs it most.
The success of these two projects is beyond the operational achievement of delivering innovative exclusive products (backed by data) at scale within 8-12 weeks. The true success is the millions of wellbeing messages and tens of thousands of passenger that were engaged and helped donate to people struggling during the holiday season.
At Rifkin Research, we are truly grateful for this unique opportunity and thank the forward thinking team at Qantas for enabling us to reach our mission and deliver impact.