TAP Amenity Kits Business Class


TAP teams up with iconic Portuguese cosmetic label Benamôr:

New Business Class amenity kit brings additional local touches onboard

TAP Air Portugal successfully launched their new Business Class amenity kits which are a true homage to “Portugality”. For the concept of the pouches – which are available in four different colours – skysupply, one of the leading companies for inflight equipment worldwide, teamed up with the iconic Portuguese brand Benamôr. As a true representative of “Portugality”, the traditional company was the perfect co-branding partner for the national carrier’s pouches, both from a design aspect and a craftmanship aspect.

TAP’s brand message is ”Genuinely Portuguese” which encompasses several fundamental aspects such as tradition, sustainability, exclusivity, a welcoming culture, innovation made in Portugal, and, of course “Portugality” which means: living the Portuguese lifestyle. All of this should not only be a visual and haptic experience, but should also develop into a feeling, during and after the flight, when the trip becomes a memory. By choosing a brand partnership with Benamôr, a unique beauty and Portugal’s first cosmetics label that is combining tradition and modernity, TAP communicates: TAP and Benamôr represent the same values, quality standards, and visions – for almost 80 years respectively 100 years in their respective industry.

By creating an authentic amenity kit for TAP, the guest on board will be served Portugal in a nutshell, activating memories and senses. A pouch and its content will be representative of a whole world of positive experiences in the destination. As an equal co-branding partner, Benamôr’s design was strongly incorporated into the process. The pouches are available in four different colours which represent iconic symbols of Portugal and Benamôr: Laranjinha (orange from Europe) in orange, Nata (traditional Portuguese pastry) in yellow, Gordissimo (African butter tree pays tribute to the Portuguese Discoveries Era) in blue, and Alecrim (rosemary, most beloved aromatic herb) in mint. The pouches have a beautiful logo with both company’s name on it and the content is a useful selection of items such as earplugs, a toothbrush and a toothpaste, a small Benamôr branded hand lotion, socks, and an eye mask. Benamôr’s design is also picked up in the eye mask’s flower patterns to match the according amenity kit’s style. In addition, the colour scheme is used for the sock’s toe. Since skysupply strives to integrate sustainable practices as much as possible, the amenity kits are made of recycled plastic bottles and other PET waste (rPET). While bamboo was used for the toothbrush, the packaging of the toothpaste and the earplugs are made of paper.

The amenity kit is not only a material object and a gift, but rather the feeling of “Portugality” and a symbol of a personal experience – practical and with local references onboard and filled with memories when using afterwards at home of during future travels.

Company Details

TAP Air Portugal