Virgin Atlantic Thoughtful Food Programme


Revising our Thoughtful Food Programme:

  • Virgin Atlantic first launched its Thoughtful Food Programme in 2014 to ensure that the million plus meals served each year not only taste great, but are designed with people, animals and the planet in mind
  • In 2023 we updated our standards to reflect key areas of focus and targeted deliverables, contributing to our corporate sustainability mission and goals
  • As part of the programme, all Virgin Atlantic suppliers sign up to our Responsible Supplier Policy. We also review our caterers through sustainability supply chain tools such as Ecovadis to ensure they are making efforts to reduce their environmental footprint
  • Our revised Thoughtful Food Programme sets standards in addition to this, across six key areas:
  • Fair Farming
  • Sustainable Fish
  • Forest Friendly
  • More veg & better meat
  • Reducing waste & plastic
  • Cutting carbon
  • As well as guiding our decision-making for new suppliers, we entrust our caterers across all the locations from which we fly to ensure that they are meeting these standards, too. This includes our caterers for our onboard menus and our Clubhouses around the world.


Some key highlights amongst many deliverables on our sustainability journey include:

  • Piloting a carbon emission menu assessment for our VS100 SAF flight. Thanks to our procurement standards and careful selection process, our menu was overall rated low emission with the majority of dishes being low carbon emitting and none being rated high carbon emission
  • We onboarded multiple sustainable partners, many B corp accredited including The Pickle House, Vita Coca, Lucky Saint, Sapling, Love Raw, Emily Veg Thins etc
  • On 1 March we will also launch the first inflight aluminium spirit miniature 5cl in partnership with Climate Positive Sapling Vodka

Company Details

Virgin Atlantic