Virgin Atlantic CanO water


In 2021, we set an ambition to remove or replace 90% of raw single use plastics onboard and reduce inflight weight/carbon footprint. This has led to a complete overhaul of our onboard service items, with beverages being a key focus area – especially water bottles.

Having scoured the market extensively, we identified CanO who provide resealable canned water which we began offering in an elegant slimline can in all Upper Class cabins in January 2022.

CanO Water was created by three friends from London as an alternative to plastic bottles of water. The idea was born after a trip overseas which opened their eyes to the plastic problem.

Why don’t consumers have a choice? There must be a more recyclable and recycled solution for when you’re on-the go or when you forget your reusable flask? Recognising the benefits of aluminium packaging, the founders created the world’s first branded can of water, a journey powered by purpose and passion.

We were the first global airline to make steps to remove single use plastic water bottles and replace with a canned alternative. This has allowed us to remove four million plastic bottles from our service offering.

Company Details

Virgin Atlantic