Virgin Atlantic breakfast juice shots from Unrooted

Category

  • With a clear vision and focus on offering our customers a range of hot and cold beverages to make them feel great during their onboard journey, whether they want to rest, to work or to play, we have been expanding our range of functional drinks over the past two years
  • As part of our revamp of the upper class breakfast programme, we identified an opportunity to feature a new and exciting category of functional drink aimed to refresh, revive and energise our customers at the end of a night flight
  • As part of our latest winter cycle, we launched breakfast juice shots, in partnership with Unrooted, as part of our breakfast menus in upper class across our network
  • Unrooted Mighty Ginger shots are a source of natural energy, blended with chilli and turmeric for an added kick and are the perfect addition to the Upper class breakfast menu and to support our customers through their journey
  • Unrooted has seen huge growth over the last 12 months. They’re now available in more than 2,000 distribution points across UK, Ireland and have recently launched in the USA and Middle East

Company Details

Virgin Atlantic